Guest Post Service: The Low Down on Guest Blogging

Guest Post Service

 

Guest blogging is no longer a new or novel marketing strategy. It’s been around for almost a decade, but it’s only recently that companies are taking advantage of it—and that may be because only recently have people begun to realize how powerful it can be as part of a larger SEO strategy.

Guest blogging offers businesses the opportunity to place hyperlinks back to their company website within the content they create. These links, called backlinks, are important because they help boost relevancy and authority in search engine algorithms, helping your business rank higher in organic searches and therefore boosting visibility for potential customers.

If you’re convinced guest blogging is right for your business and you want to hire an outside guest post service to take care of it for you, keep reading! We cover what makes a great guest posting service and what you should expect from them after hiring them.

What's a guest post?

So what exactly is a guest post?

A guest post is an article published by someone on someone else's blog. Guest posts are online articles that are written by a contributor, which may be an individual or a company.

The main purpose of the guest post is to generate traffic for your business website using the authority of another site. The author gets exposure from being published, and the blog publisher receives content that their readers will find useful. Think of it as a win-win situation for both parties involved.

Why guest blogging?

I'm going to give you the low down on guest blogging and what you need to know.

Let's start with why you might want to participate in guest blogging. Do it for all these reasons:

  • Increase your traffic

  • Increase your backlinks

  • Increase your readership

  • Increase your engagement

  • Give your readers a fresh perspective

  • Get your name out there as an expert in a certain field without having to commit to writing and maintaining a website yourself.

Who wouldn't want that? Now let's look at how to get started guest blogging.

Good guest posting practices.

You should always keep in mind that your content is relevant to your audience. That is, it needs to be about the type of topics that your readers are interested in.

When you’re guest posting, you have a fantastic opportunity to give back to the community. You can do this by providing valuable content that educates and/or entertains readers. This will not only help you get more respect within the industry but also help attract more readers in the future as people share your articles and they go viral.

If you want to make sure that people actually read your guest post though, it’s worth breaking up text with images (and even videos). This will make things easier for people to digest and encourage them to stay on your site longer.

Over time, some of the information in a blog post may become outdated or no longer relevant which is why it’s important that you revisit any of your posts every few months or so, just to make sure they’re still useful and accurate. If not, take a few minutes and update them accordingly.

You should also use links when appropriate within a blog post – both internal (to other pages on your website) and external (to other high quality blogs or resources). The trick is not overdoing it though – usually one link per 100 words is enough without making things look spammy or unnatural.

Guest blogging in the Internet age has its own set of rules.

Guest blogging in the Internet age has its own set of rules. Guest bloggers are under a lot more scrutiny than they used to be and it’s important that you get your guest blogs right if you want to avoid being penalized by Google. To get you up to speed on everything you need to know about guest blogging, we’ve put together this post full of tips and advice.

The problem with many link building techniques is that they are commonly associated with SEO, which is viewed as something that only internet marketers do. If this is how people view link building, then it's safe to say that these techniques won't fly in the real world.

Here are some tips to improve your chances of getting your content published:

  • Make sure you offer unique content that isn't available on other websites

  • Write long-form content (1,200-2,000 words)

  • Make sure that the links within your post are relevant to the niche market of the blog where you will be publishing

  • Include high quality links within your post for attribution wherever necessary

How to get content for your blog from big name sites.

Step 1: Choose your target site(s).

Targeting big-name blogs such as Huffington Post and Lifehacker is a great way to get exposure for your site. These sites are huge, and if you can get in with them, you’re set.

Step 2: Choose your topic.

You’ll have to have an idea of what the blog post will be about before the site owner considers it for publication on their page. Having an idea ready before approaching the site owner is vital because if they like it, they may request that you write it immediately! You don’t want them to lose interest and move on to someone else who does have a ready topic.

Step 3: Write something similar to what the target website publishes and submit!

After all of that hard work, relax, take a breather and check back after a few days (or longer) for a response. If they accept your article, congratulations! If not – don’t worry there are other big fish out there eager to take your bait!

Scaling up your content creation process.

Guest blogging is an effective way to build traffic and generate high-quality backlinks.

It’s quite simple. You create useful content that readers find valuable, and you pitch your guest post on popular blogs in your niche. If the blog owner accepts your pitch, you write a quality article for their blog with links back to your website to boost its authority and visibility.

An effective guest post will have a combination of the following characteristics:

  • The ability to drive search engine traffic due to including relevant keywords associated with an intent of solving a problem or finding information. For example: Best SEO plugin for WordPress

  • The ability to drive referral traffic by including links pointing back to valuable and relevant resources on your site that are associated with the topic at hand. These could be informational pages such as guides, video tutorials, etc., or they could be product pages where someone might want more information about a product in order to make an informed buying decision.

The role of social media in finding quality content.

Social media is a great tool to use when looking for quality content.

  • Find the right guest blogger candidates using social media.

  • Find out how active they are on social media and use this information to determine if they will be able to promote your brand in the right way.

Guest blogging is an effective way to build traffic and generate high-quality backlinks.

Guest blogging is an effective way to build traffic and generate high-quality backlinks. First, you need to find sites that are relevant to your niche. Don’t just guest blog for the sake of it, be selective about what content you want out there and where you want it posted. You need to consider if the site is popular and will send a lot of readers your way, or if Google likes the domain authority of the site you are going to post on.

Once you have found a few sites that have good page ranks, then contact their web masters with a query letter indicating your interest in writing a guest post on their website.

Be sure to use long tail keywords as well as other SEO techniques when writing your article so that it will improve search engine rankings for your website or blog when people use search engines like Google.

Conclusion

Guest blogging is an effective way to build traffic and generate high-quality backlinks. The key to guest blogging success is selecting the right target blogs, offering them a great post, building relationships with the blog owners and influencers and pitching your blog posts in the right way. Follow this guide carefully and it’s sure to help grow your business.

You may also like:

How To Make A Living Blogging About Movies

How To Make A Living Blogging About Movies

Every day, millions of people around the world search for content online. They want articles and blogs that touch…

Why You Should Be Blogging As A Job

Why You Should Be Blogging As A Job

You can make blogging your job. That’s right—you can quit your day job and write full-time from home. Or…

How to Write Blog Posts that Captivate Your Audience

How to Write Blog Posts that Captivate Your Audience

Writing a blog post has come to mean more than just expressing ideas. For most bloggers, the purpose of…