Learn How to Market Your Blog for Free Using These Tips!

Learn How to Market Your Blog for Free Using These Tips!

 

Welcome to the world of blogging! You’ve already taken your first step towards success by simply reading this.

Having a blog is great, but it isn’t enough. You need people to be interested in reading what you have to say!

Ultimately, marketing boils down to two things: getting traffic and building relationships.

If you do those two things well, you will most certainly succeed.

The best part? It doesn’t have to cost you an arm and a leg! We’re going to show you how to market your blog using some very useful tips that won't blow your budget.

Make a list of your favorite blogs.

  • Compiling a list of your favorite blogs in your niche is an important first step because it helps you to visualize how big and diverse the blogging community is. You'll also be able to see what topics are popular among different niches, which may give you ideas for blog posts on your own blog. This can also help you identify successful blogs to reach out to later as well as get a better idea of potential audiences for your blog down the road.

  • Take this time to think about why each of these blogs appeals to you and why they are so successful within your niche. Is it their writing style? The quality of their pictures? How they format their content? When you reflect on all aspects of the most successful blogs in your community, inspiration is sure to strike!

  • By looking at these examples and thinking about how each one is different from other blogs in its niche, you'll gain a deeper understanding of what makes an effective blog post stand out from the rest. Now that we've covered some helpful tips for getting started, let's talk about where exactly bloggers should be posting their content online when they're ready!

Check out their social media channels.

Once you've identified a few influencers to follow, take the time to get to know their brand. What values and passions do they represent? How do they engage with their audience?

Checking out an influencer's social media channels is the best way to gain a deeper understanding of who they are and what matters most to them. If their content resonates with you and your audience, then it's a good sign that it will resonate with others as well!

We recommend commenting on posts, sharing posts on your own channels and tagging them in your own posts. Remember: reciprocation is key when working with influencers. So make sure you're following them on all of their social media channels and interacting with them regularly. When you spot an opportunity to share an influencer's post, don't hesitate—it could lead to some exciting new opportunities!

Observe what's helped them get noticed.

When you start a blog or website, you might think that you have to spend hundreds or thousands of dollars on marketing techniques to get yourself noticed. The good news is that there are plenty of marketing techniques that can be done for free!

The first step is to observe what's helped other blogs and websites get noticed. Pay attention to the types of content they publish, their social media pages, how their blog design is laid out, and more. By observing what works for others, you can apply similar techniques in your own work. You don't even need to reinvent the wheel!

Start publishing high-quality content on your blog.

Now that you've started a blog, it's important to know how to market your content. The first step is to make sure the content on your blog is interesting enough that people will want to read it. But don't worry if you're not a professional writer—your personal voice and unique perspective are what will make your blog stand out from other blogs on the same subject.

Before you start publishing posts, make sure they're well-researched and grammatically correct. Use this checklist:

  • Write about things you know in-depth or are willing to research.

  • Reference reputable sources when writing about subjects with which you are not very well-acquainted.

  • Ask questions when talking about things that need clarification for others (such as an obscure or technical word). This shows readers that even though you may be an expert in your field, there are still things left for them to learn from reading your post! Be sure these questions come at natural stopping points; don't interrupt the flow of information just because something doesn't quite make sense yet! Everything should be cohesive with one another so everything comes together nicely in one big picture by the time it's complete...

Use social media to promote your posts.

You can use social media to promote your blog, but you need to strike the right balance. You don't want to post so often that you end up annoying your followers, but at the same time you need to do it regularly in order to drive traffic back to your blog.

Schedule posts with a tool like Buffer

Make sure you schedule some posts for different times of day. Some of your followers will be more active at certain times than others and if your posts are always going out at the same time, only a certain percentage of them will actually see them. Scheduling tools like Buffer allow you set several posts in advance -- ideally one or two per day -- and they'll automatically publish them on all or just some of your social accounts whenever is best for that particular network. For example, Buffer recommends posting on Facebook between 1PM and 3PM, while it says midnight is best on Twitter; however as you can see from this post about ideal times on Divi Nation, those recommendations differ depending on who's talking!

Consider paid promotion

It's important not to completely rely on free methods when promoting yourself via social media. In order to grow an engaged following quickly and keep pushing people back towards your site you'll probably want to try advertising (paid promotion).

Generally speaking, spending money is worthwhile because it means more people will see what you have posted; therefore higher engagement rates are likely which will lead many users back towards your website if they're interested in what they've seen. This should mean more sales/leads/customer referrals/whatever it is that matters most for the success of your business!

Join blogging communities on Facebook or experience sharing networks.

When you first start a blog, marketing it can be a real challenge.

In this article, we’ll discuss how you can use Facebook and experience sharing networks to reach a bigger audience for your blogs.

There are many blogging communities on Facebook that will help you connect with other bloggers in your niche who are interested in the same things as you.

These groups are a great place to share content from your own blog and from other people whose work you find interesting or enjoyable.

You should also join relevant groups that don’t specifically focus on blogging so that you can get some extra exposure.

Get business cards made, and pass them around at events you attend.

Another great way to market your blog is by getting business cards made, and passing them out to people you meet at events you attend. You can find business cards for cheap online (just do a Google search for “business cards”). Make sure to include the following on your card:

  • Your name.

  • A way to be contacted (email address and phone number).

  • A professional image of yourself (or an image that conveys what your blog is about, if it's not a personal blog).

  • Your blog's URL.

If you want to go the extra mile, include a clear call-to-action on your card letting people know what they should do once they get to your website. For example, “Visit my blog and sign up for my newsletter so you can instantly receive my FREE ebook!”

Write guest posts for other blogs in your niche.

You want to build relationships with other bloggers in your niche. When you guest post for them, you will be able to expose your name and blog to their readers. Those readers that enjoy your post will most likely check out your blog too if they like what you have written. Guest posting is a very effective way of getting more traffic and increasing the number of readers to your blog. Plus, it’s completely free!

Here are some tips on how to get started:

  • Read blogs in your niche that accept guest posts and start building relationships with them by commenting on their posts or tweeting about their content.

  • Begin writing articles for those blogs that are dear to you or whose posts you love reading regularly. This can be about anything related to the content of the blog where you’re posting as a guest. It could also be about how much you love the blogger’s posts, how much his/her posts inspire you, or how another blogger has inspired him/her (you).

In summary, here are some things to keep in mind when writing guest posts:

Connect with influencers, and collaborate with them regularly on content.

  • Start by making a list of influencers who would be willing to collaborate with you (and are willing to accept guest posts on their blog or regularly share others’ content on social media).

  • Follow them and engage with their content. Get to know them and what they do best, as well as how they can help you specifically.

  • Reach out to them personally to let them know you’d like to introduce yourself and connect.

  • Set expectations for the collaboration from the beginning (What will you be doing together? What is the value for each of you? What is your deadline?)

  • Make it easy for them to share your content; if possible, create a bonus or lead magnet that they can send their audience through an affiliate link in exchange for promoting your blog post.

Target Popular Search Terms and Phrases

In order to attract more readers to your blog, you have to make sure that it's easy for them to find. One of the best ways to do this is by making sure that your blog appears in search engine results.

You can accomplish this by targeting popular search terms and phrases that are relevant to your niche. In order for a reader to find you, they're going to be searching for something specific, so do keyword research and choose keywords that have good search volume and are not too competitive. Keep track of what keywords you're ranking for with tools like Google Ads Keyword Planner or Moz.

Use On-Page SEO Best Practices

When you’re writing blog posts it’s important to use keywords so that your blog post has a better chance of showing up in search engine results.

What are keywords? Keywords are words or phrases people type into search engines to find something online. Keywords should be present in your title, headers, first sentence, last sentence, image alt-tags, meta description and URL.

Implement a Strong Social Media Promotion Plan

One of the best ways to market your blog is by using social media. I recommend creating a plan with your goals and objectives so that you have a clear vision of what you want to accomplish.

Next, create a social media calendar so that you know exactly when and what to post. This will help you stay organized and on top of things while promoting your blog across various platforms.

If you are feeling overwhelmed by all this, there are many tools out there that can help schedule posts for you such as Hootsuite or Buffer. Scheduling these posts ahead of time will allow you to spend less time each day on social media promotion.

Keep in mind that consistency is key when it comes to marketing through social media as well! You do not want your readers wondering why they haven’t heard from you in months, so try posting at least once per day if possible (but don’t burn yourself out).

It's not hard to market your blog if you have the right resources!

It’s not hard to market your blog if you have the right resources! A combination of any of the above tips will prove to be effective, as long as you stay consistent with your marketing. Some strategies work better than others, so keep that in mind. The key is to have a variety of strategies and be sure to track your results. Make adjustments as needed and find what works best for you and your brand.

The best marketing plan is one that you can easily follow. Focus on these specific tasks every day or week on a consistent basis until they become second nature.

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