Self-Hosted Blogs: The Best Option For Freelance Bloggers

Self-Hosted Blogs

Whether you're a freelance blogger or an entrepreneur with a business, a blog is an essential tool for marketing yourself. A blog helps to establish your authority in your field and allows you to reach out to potential customers and clients. For freelance bloggers, it's essential that you have your own website to showcase your work and attract new clients. But self-hosted blogs also offer serious benefits for entrepreneurs who want to build their brand, reach out to potential customers, or sell products.

In this article, I'll look at the benefits of having a self-hosted blog (rather than blogging on Blogger or another free blogging platform) and how easy it is for non-techies like me to make the switch.

You own your blog.

The best thing about having a self-hosted blog is that you own and control every aspect of it.

You get to choose the domain name, decide on the design, use whatever tools you like and set your goals accordingly.

If you want to change something about your blog, then you can go ahead and do so because no one will stop you as long as it doesn’t violate the terms of service of your web host.

And another important thing is that you won’t have any limitations on who can access your blog – anyone with an internet connection will be able to view it.

You retain full control of your blog’s design and features.

When you choose to use a self-hosted blog, you retain full control of your blog’s design and features. You can make it look however you want, add any features you want (a store, a forum, a video gallery, a photo gallery, etc.) and add social media buttons. If your blog generates enough revenue that it can support itself through advertising or sponsorships, then the sky is the limit!

The only potential downside to self-hosting is that while it puts the power in your hands to do anything you want with your blog, it also requires some technical know-how on your part. You need to be able to edit HTML code and install things like WordPress themes and plugins. If this sounds intimidating and/or confusing, there are plenty of tutorials out there for newbies as well as experienced developers who offer their services for hire at varying price points.

You have unlimited space to expand.

Other blog hosts limit your space and put restrictions on the number of pages, posts, and media you can upload. But when you have a self-hosted blog, there's no such restriction. You're free to create as many pages and posts as you want, plus as many images, videos, audio files, or other media that your blog requires. You can also integrate with as many applications (apps), plug-ins, and add-ons that you need in order to provide the best possible experience for your readers.

You can monetize your blog better

With a self-hosted blog, you are in complete control. You can monetize your blog any way you want to. Some of the ways other bloggers have made money include:

  • Sponsorships. You could also post sponsored content for brands who want to place their adverts on your page and pay you for the exposure they receive.

  • Freelance services or products. You could sell freelance services like web design, editing, copywriting or SEO, or even physical products like books, supplements or photos, if they're related to your blog's topic of course!

  • Memberships and courses. These are great ways to make sure that readers keep coming back to your website so that they have access to exclusive content like videos, member-only posts and downloads.

  • Affiliate links. You can sell other people's products and services by placing affiliate links on your blog and earn a commission from any sales you make.

This is just a small sample of some of the ways that you can use your blog as an income stream. With a self-hosted blog, there are no limits to what you can do.

Your website can backed up and restored quicker.

If you have a self-hosted WordPress website, you can easily create backups of your site using a plugin like UpdraftPlus. The backups can be stored on your local computer or in a cloud storage service like Dropbox or Google Drive. You can also automate your backups so they happen automatically and you don’t have to think about them!

If something ever goes wrong with your website, it can be restored in 10 minutes or less. If you were on another platform, it could take days for one of their support reps to get back to you (if they even do) and help get your blog backup and running again. Imagine what that would do to your traffic!

Your site loads faster and performs better.

You want your site to load quickly. Fast loading sites perform well in search engines, and provide a better user experience.

There are many ways to improve performance:

  • Host your site on a server closer to your users so they don't wait as long for their initial request.

  • Use caching to reduce the number of database calls and expensive operations on each page load.

  • Compress images or lazy load them so that only the above-the-fold content is loaded initially with less important content loaded later when it's needed.

A faster loading site can save you money by reducing server costs and helping you earn more money by providing a better user experience which can increase conversions (or result in more ad impressions if that's how you make money).

You can build an email list and use it to promote your own services and products.

The best way to generate leads: email marketing.

You can create email campaigns to promote your own products and services, or you can recommend affiliate products.

The higher the quality of your list, the more effective your campaigns will be.

This is because people who've opted-in are warmer and more open to marketing messages than cold traffic. They're also much more likely to convert into paying customers!

You can offer discounts and special offers to your subscribers - this is a great way to get them interested in what you’re offering.

You can launch an online course or membership site using the same domain as your self-hosted blog.

If you’re a freelancer who’s interested in creating an online course or membership site, a self-hosted blog is the best option.

But why do you need a self-hosted blog to create an online course?

What if you already have a course and just want to add a blog? Or what if you already have a blog on another platform (like Blogger) and just want to create your course?

For me, there are several reasons why I recommend that freelancers start their business with a self-hosted blog first. For example, it’s easier for your audience to digest content from one single source or place (i.e., one website). It also saves time managing multiple websites, multiple domains, and/or hosting accounts. Plus maintaining one website is much more cost effective than having two separate sites -- especially when they don’t require the added functionality of two separate platforms.

The benefits of using a self-hosted WordPress blog make it clear that this is the best choice for freelance bloggers who want to make more money as quickly as possible.

The benefits of using a self-hosted WordPress blog make it clear that this is the best choice for freelance bloggers who want to make more money as quickly as possible.

  • By owning your domain name and having full control over your content, you can grow an audience—and build authority in the process. With a hosted blog, you don’t have access to an email list or SEO tools. If you decide to shut down your free blog, everything goes with it. Owning your domain name gives you autonomy and longevity.

  • A self-hosted WordPress blog allows you to make money from ads, sponsored posts, and affiliate marketing—all of which are more difficult to do with a hosted site. You can also use your blog as a springboard for launching an online course or membership site (think: WordPress blogs are essential for creating these digital products).

Conclusion

To summarize, self-hosted blogs are the best option for freelance bloggers. They provide you with more creative freedom and control as a writer, and they have more options to make money than a free hosted blog. Plus, you can use your own domain name and won't have to add someone else's branding to your blog.

Have questions about how to get started with a self-hosted blog?

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