What belongs in a blog media kit?

What belongs in a blog media kit?

What is a media kit?

A media kit is a packet or online file which you can provide to brands, companies and networks to sell your blog's value. Media kits are formatted in many different ways; some bloggers set up their websites with a link to the downloadable file, others create an online portfolio.

Why do you need one?

Being able to display your information in an easily-digestible format will make it much easier for businesses to decide if they want to work with you. This will also cut down on time spent answering the same questions over and over again, and that's valuable time you could be spending doing more bloggy stuff!

What should be included?

You'll want your media kit to include things like:

your name and the name of your blog

The first things that you should always include in your media kit are your name, the name of your blog, and what you do. This is not only important to establish who you are and how you see yourself as a blogger, but it’s also just good manners. If you’re working with a team of people on your blog, make sure that you introduce them too!

As the owner of the blog [insert name], I specialize in sharing original content that inspires others to live their best lives. Our mission is to help people maximize experiences through travel, personal growth and productivity [insert more specific details about what kind of content your blog shares]. We have been featured by [name some places that have published or mentioned your business] and we hope to continue working with more brands in the future!

your photo

Include a professional photo of yourself. This is distinct from a selfie. Unless you have the lighting, angle, and equipment nailed down to take a truly excellent selfie, we suggest hiring a professional photographer or enlisting the help of a friend with an eye for photography. While this may seem like an unnecessary expense when you consider how easy it is to take pictures these days, your image has the power to make or break your personal brand. You want potential customers and readers to see that you’re approachable and trustworthy.

an overview of your blog

Your blog's title. Or your domain name. Either way, this is the name of your blog and what people will search for when they want to read it.

A subtitle or tagline that goes with the title. This subtitle should give readers a sense of what your blog is about, and describe its main premise or theme in a few words.

A description of the blog that gives a more detailed explanation of the purpose or intent behind it, as well as what kind of content can be found there.

The author: Give an introduction to yourself and a description of why you started blogging (or at least why you decided to start monetizing). Explain the motivation behind your work and how you got into blogging in general—your story will help media buyers get on board with promoting you!

a breakdown of the demographics of your audience

After you have a solid understanding of your audience, you’ll be able to describe them in your media kit. You can include information such as:

  • Age

  • Gender

  • Location

  • Education level

  • Income level

  • Religion

  • Family status (married, single, kids, etc.)

  • Relationship status (single, married, dating)

  • Political views or affiliations

  • Lifestyle choices (vegan, athletic, frugal)

  • Occupation and position title (if any) * Hobbies and interests.

a summary of the types of content you create

Looking for tips on how to make your blog more professional? One key piece of advice is to create a media kit. This guide will help you understand what exactly goes into a media kit and the role each component plays in helping you grow your blog.

A media kit is a document that gives a brief overview of your site. It’s often used to pitch yourself as an influencer and initiate partnerships with brands or PR companies. Your media kit should include things like:

  • Past examples of work (think: blog posts, photos from shoots, etc.)

  • An explanation of the types of content you create

  • Any awards or accomplishments you have earned

For example, if you’re a fashion blogger, your list might look something like this:

In-depth reviews of new products

Outfit guides for various seasons

How-to videos for styling looks

details about social media following

To help potential sponsors evaluate your blog, you should include your social media figures and the URLs for each of your platforms. Start by including a list of all the accounts you use to promote and connect with readers. Make sure to note any public accounts you have that aren't connected to your blog, such as a Twitter profile or Facebook page used mostly for personal use.

Next, provide specific details about each account. Include the number of followers or friends on each network (and don't forget your email subscriber count). Be sure to include information about when the following was established; if it's been a long time since launching your social media profiles, share when you started them and what sort of growth you've seen over time. And remember: quality is more important than quantity! If an account has slightly fewer followers but higher engagement rates, consider sharing that detail instead of simply listing numbers.

ad rates and partnerships

Ad Rates and Partnerships

Your media kit should also include your ad rates, or at the very least, how to contact you if someone is interested in advertising on your blog. This can be as simple as a sentence with a link to your contact form or email address, but I recommend going into more detail. What type of ads do you offer? How long do they run for? How much traffic does your site get per month? Do you offer any other types of ad packages that don't appear on this page? Let people know! If a brand has expressed interest in working with you via social media or email, this section will make it easy for them to find everything they need to proceed. Remember, the media kit's purpose is to make things easier for everyone involved!

This section might also include information about sponsorships, affiliate marketing or giveaways that are exclusive to your blog. It all depends on what kind of content and/or work you produce beyond what appears in your media kit's About Me section

Media kits have to have this stuff

Your media kit is a one-stop shop for everything that someone needs to know about your site. It usually includes information on your blog’s history, statistics, and traffic stats, as well as ad rates. A good media kit also has information about what makes your blog special and differentiates it from competitors.

To get started building a media kit for your own blog, you need to have the following:

  • Detailed breakdown of ad rates including pricing and discounts for multiple ads or long-term contracts. Be sure to include the specs of each ad size in addition to the costs.

  • Statistics on your social following (number of followers or fans) across all platforms including Facebook, Twitter, Pinterest, Instagram and YouTube.

  • Summary of who you are and why you blog along with a description of the content you create (a summary of topics).

  • Audience demographics such as age range and gender (if available).


A great media kit will include your blog name and a photo of you, as well as demographics of your audience and a summary of the types of content you create. It should also include details about your social media following, ad rates, and/or partnerships.

Media kits are useful for everyone who wants to work with brands or companies, up to being contacted by influencer agencies. But it’s also a good idea if you want to be recruited into programs that require applications (like Google Adsense or Amazon Affiliates).

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