If you write a blog, you're writing for an audience. If you don't have an audience, why are you writing? I know, it sounds harsh, but it's true. No one will read what you've written if they don't know it exists.
And why do we care so much about readership? Because traffic means revenue.
In this series of posts, we'll talk about how to get more traffic on your site, and then convert that traffic into dollars through advertising and affiliate schemes (i.e., recommending products to your readers).
Check that you have good SEO
If you have a blog but are not familiar with SEO (search engine optimization), it's probably time to learn more. SEO is a way of making your web content noticed by search engines, and it's helped many bloggers get their work in front of large audiences. SEO is complex, but if you're new to the topic, don't panic. There are countless online resources that provide instruction on how to master this marketing strategy.
Ask people to share your content
"Hey, it's me. I know you're all busy and probably don't have time to read my blog and I understand that, but I just wanted to let you guys know that if you do find a minute to check out my content, there's a good chance you'll be able to share it with your followers by sharing it on Twitter or Facebook. But if that doesn't seem like something you'd want to do... well then here are some other ways you could help promote my content."
Make sure your topic is relevant
Start by making sure the content you have is relevant to your target audience. To do this, ask yourself why you must target the right audience, and why your content must be relevant to the audience you are targeting.
If you aren’t sure what topics are relevant to your audience, start by asking questions like:
“Who would want to read my blog?”
“How often would they be interested in reading my posts?”
“What kind of information would they like to get from me?”
You should also look at where your competitors are getting their traffic and make sure that the topics you create content on resonate with them. Create a list of potential keywords that will attract people who will benefit from your product or service. For example, if you sell pet toys online then creating a blog post titled ‘How to choose the right toy for every dog breed’ could be useful as it discusses how owners can find suitable toys based on their dogs breed type rather than just generic toys.
Advertise on social media
If your blog isn’t getting the traffic you want, then advertising on social media could be an option for you. There are many different strategies to follow when it comes to advertising and even more platforms to choose from. This can be overwhelming if you're just starting out, so start small and create one ad on one platform. It's important to know your target audience and what social media they use so that your ad gets in front of the right eyes. Set a budget before you begin and make sure you check analytics regularly to see where your money is going and what you can improve.
Use trending hashtags
If you’re posting on Instagram and want to increase visibility for your posts, it’s important to use hashtags. Hashtags allow users to search for posts containing certain keywords, and the power of a hashtag can be used to great advantage. However, not all hashtags are created equal—some will get your post lost in the noise of thousands of other posts.
When choosing a hashtag for your post, it is important that you make sure it is relevant to the content of your post. For example, if you are posting about your new sweater with bunny ears on it (a trend I am excited about), avoid adding unrelated tags like #cats or #mosquitoes just because they have a lot of followers. In addition to being relevant, the hashtag should be popular enough that people are checking it frequently—that way they might come across your post sooner rather than later. If the tag has too many posts, though, consider using a more niche tag so that yours doesn’t get pushed away by all the others immediately.
Try Instagram and Pinterest
If you want to get your content seen by a large audience, Instagram and Pinterest are great places to start. In particular, Instagram is becoming the go-to platform for a lot of bloggers. They love it because it lets them showcase their blog visually in a very personal way – through photos, videos and even stories! But don't just take my word for it; check out some of these popular bloggers who've shared how they use Instagram on their blogs:
"I love Instagram because it's so visual."
"People are drawn to pictures more than anything else on social media."
"I think the best thing about it is that you can find people with similar interests as yours!"
Use a social media scheduler
One of the most important things you can do to get your content more attention is schedule it on social media when it goes live.
You should definitely consider using a tool like Hootsuite or Buffer or SocialOomph to schedule your posts on all of your social accounts.
If you use WordPress, there are several free scheduling tools to make this process easier for you.
The easiest way to schedule a post on a tool like Hootsuite is to simply click the “publish” button and then select the time and date where you want that post published on your site.
You can also use the plugin CoSchedule if you want more control over what gets posted.
Use Google Analytics
You've probably heard the adage, "The riches are in the niches." But how do you figure out which niche is right for you? The key to figuring out what your audience really wants is to look at their behavior. Nothing tells us more about our audiences than their behavior. Let me explain…
When it comes to traffic your website, there's a lot of data that gets collected. Some of this data can be extremely useful. This type of data includes things like: where your traffic comes from, how people engage with your site, and what people search for when they're on your site (just to name a few). But where can we get all this data? Google Analytics! Google Analytics is a free tool that anyone with a blog or website should have installed on their site. It's literally the premier tool for tracking website statistics and it's super easy to use!
Take a course in SEO and/or digital marketing.
>If you want to learn the ins and outs of SEO (and digital marketing, in general), I highly recommend taking a course. There are plenty of good courses available online, many of which are free.
How important are SEO and digital marketing?
>They're pretty important! Learning SEO means increasing your chances of being found on Google and getting more traffic to your blog/business, which is pretty darn cool if you ask me.
There are many ways to get more traffic to your blog, though some of them may require time, effort and money
There are many ways to get more traffic to your blog, though some of them may require time, effort and money. Let's start with the low-hanging fruit. The first step is to make sure that you're actually blogging consistently. If you do nothing else, blogging consistently will give you a steady increase in traffic over time.
However, if you want to see faster results than just blogging consistently can provide, there are a few other things that can help speed up the process: guest posting on other blogs (which requires more effort), running paid ads (which requires more money), or even starting an email newsletter (which requires both).
So there you have it, no more excuses for low traffic to your blog.
You have the tools now so go out and get started.
I know that if you put in the effort you can achieve amazing results with your blog.